OakHouse is a picturesque forest villa retreat nestled in the tranquil landscapes of Romania. Surrounded by lush oak trees and pristine nature, OakHouse offers guests a serene escape from the hustle and bustle of city life.
OakHouse sought to establish a distinctive brand identity that would resonate with its target audience and evoke the unique experience of staying at the retreat. The challenge lay in capturing the essence of the forest setting while conveying a sense of luxury and relaxation.
Our strategy was to develop a cohesive brand identity that blended functional elements with aesthetics.
Colour Palette
We curated a colour palette inspired by the natural hues of the forest, incorporating earthy tones such as deep greens, rich browns, and warm neutrals. These colours evoke a sense of calmness and connection to the natural environment.
Visual Identity
Our approach focused on blending rustic charm with modern elegance to create a brand identity that reflects the natural beauty and refined hospitality of OakHouse.
Branding Elements
To further enhance the brand experience, we designed a range of branding elements including stationery, signage, packaging, and digital assets. Each element reflects the brand's aesthetic and reinforces its positioning as a premium forest retreat.
Increased Brand Recognition
The new brand identity has garnered attention and recognition within the hospitality industry, distinguishing OakHouse as a premier destination for nature lovers and luxury travellers alike.
Boosted Bookings
The revitalised brand image has resonated with the target audience, resulting in increased bookings and occupancy rates for OakHouse.
The successful branding project for OakHouse demonstrates the power of strategic branding in creating a compelling brand identity that resonates with customers and drives business growth. By capturing the essence of the forest setting and infusing it with elements of luxury and tranquillity, OakHouse has solidified its position as a leading destination for discerning travellers seeking an immersive nature retreat experience.
