Our solution involved using creative storytelling and strategic marketing. Dubbed "The Heist of Bulgaria’s White Gold", our social media campaign featured a mischievous goat "thief" making appearances across various locations across Bulgaria, humorously attempting to steal КаймакЪ products due to their irresistible taste.

Social Media
The campaign was launched with a series of engaging posts, stories, and videos across multiple social media platforms, showcasing the goat's adventures.

Offline Integration
Due to the campaign's popularity, we expanded the goat's presence offline. This included limited-edition product packaging featuring the goat, in-store displays, and even a series of pop-up events where customers could "catch" the goat for exclusive offers and merchandise.

Social media engagement skyrocketed, with a 150% increase in followers and a 100% boost in interactive engagement. 750,000 Bulgarians engaged with our campaign in the first week since its launch. The goat became a beloved symbol of the brand, leading to sustained interest and excitement around new product launches.

КаймакЪ case study exemplifies how creative storytelling and strategic marketing can revitalise a brand and forge deeper connections with consumers. Our agency's ability to craft narratives that captivate and engage audiences is what sets us apart.