Gracia is a restaurant in Burgas, which has been a beloved staple in the community for over 30 years, known for its commitment to quality, homemade food, and the warmth of family dining. Despite their long-standing history in the city, the restaurant wanted to modernise their brand to appeal to both loyal and new customers in a rapidly evolving market.
The primary challenge was to refresh Gracia's brand identity without losing the essence of what made them special - their rich history, commitment to homemade quality, and the feeling of home.
Brand Storytelling
We delved deep into the restaurant's history, extracting the most compelling narratives about their family-oriented approach and passion for quality. This story became the foundation of our rebranding effort.
Visual Identity
We curated a visually appealing design scheme that reflects Glorier's brand identity and values. The website boasts striking visuals, cohesive branding elements, and compelling imagery that effectively showcase Glorier's fleet of vehicles and service offerings.
A 40% increase in foot traffic within the first three months post-launch. Social media engagement soared by 70%, significantly increasing brand visibility.
Gracia rebranding case study exemplifies our agency's expertise in breathing new life into established brands. Our success with Gracia stemmed from a respectful balance between tradition and innovation. By preserving the core values and history of the brand while presenting them in a fresh, contemporary light, we resonated with a wider audience without alienating existing customers.
